Focusing on overseas markets and clarifying customer needs - the company held an international trade strategy conference
Focusing on overseas markets and clarifying customer needs - the company held an international trade strategy conference
July 31, 2024
On July 30th, Kangmingna held an important international trade strategy conference. The meeting focused on discussing the medical industry market research conducted by the company overseas in the past two months, and clarified the specific development strategy for the future overseas market.
At the meeting, the head of the company's overseas marketing department reported in detail the results of market research conducted overseas. Through on-site inspections and customer interviews, the company team gained a deeper understanding of the specific needs of the local market and gained a clearer understanding of the price sensitivity in these markets. According to research feedback, Kangmingna plans to launch a series of new products for overseas markets and differentiate these products from those in the domestic market. At the same time, the company will increase investment in brand promotion and carry out targeted product brand promotion activities.
With the accelerated development of globalization, Kangmingna is actively expanding into overseas markets. Through the strategic plan formulated at this meeting, we believe that the company can achieve greater success in international competition.